Summer 2026 enrollment open • Pick any 6 sessions • Add more at $60 each • Built around family travel
Kevin J. Roberts • Summer Reading Lab

This summer, your kid will actually finish the book.

A coach, not a teacher. No AI shortcuts. No nightly fights. No "I read it" lies. Just one Tuesday morning a week where required reading actually gets done, by the kid, in their own brain.

Engineered around brain research • Rooted in science
11 Tuesdays offered • pick any 6, add more Tuesday mornings • 90 minutes Birmingham, Michigan
12 HRS/WK reshapes the adolescent brain (Cambridge, 2023)
+EMPATHY from reading literary fiction (Science, 2013)
40% DROP in daily reading for fun in 20 years (UF/UCL, 2025)
LOWEST EVER 12th grade reading score (NAEP 2024)
83% OF TEACHERS say student reading stamina has dropped since 2019
+ATTENTION + lower depression in kids who read
14% of 13-year-olds read for fun daily (down from 27% in 2012)
AI CAN'T tell you what stuck for you
12 HRS/WK reshapes the adolescent brain (Cambridge, 2023)
+EMPATHY from reading literary fiction (Science, 2013)
40% DROP in daily reading for fun in 20 years (UF/UCL, 2025)
LOWEST EVER 12th grade reading score (NAEP 2024)
83% OF TEACHERS say student reading stamina has dropped since 2019
+ATTENTION + lower depression in kids who read
14% of 13-year-olds read for fun daily (down from 27% in 2012)
AI CAN'T tell you what stuck for you
The Summer Reading Problem

The book is on the desk. Your kid is not reading it.

You already know how this plays out. The summer reading list comes home in June. It sits. June becomes July. July becomes August. Two weeks before school starts, the panic begins. Then comes the AI summary, the SparkNotes pull, the "I read it" lie. The fall starts with the kid pretending. The teacher sees it. The kid feels it. Reading dies a little more.

The hardest truth

Most kids will not finish their assigned summer reading. National data shows reading stamina has collapsed. 83% of teachers say their students have lost stamina since 2019. Only 14% of 13-year-olds read for fun almost every day. Add in ChatGPT and you have a generation that has stopped reading without anyone noticing it on paper.

The school assigned the book. The school will not fix the fact that your kid won't open it. That is the gap. That is what we built this for.

Program A • The Headline Offer

Summer Reading Lab.
The book gets read. By the actual kid.

Eleven Tuesday mornings offered between June 16 and August 25. Your family commits to any 6 sessions for $400. Add more at $60 each, paid upfront. Your kid brings whatever their school assigned for the summer. We get them through it, page by page, using a method built for the kid who has stopped reading. No quizzes, no comprehension worksheets, no AI workarounds, no nightly fights at home.

📖

The book gets read

Real, sustained, actual-eyes-on-the-page reading happens inside the room every Tuesday. The kid who hasn't opened the book all week still leaves having spent real minutes inside it.

🚫

No AI workarounds

The session ends with a personal reaction the kid can only have produced from actually reading. No SparkNotes shape. No ChatGPT summary. No fake response paper in September.

💬

Mid-week voice notes

Friday a 60-second prompt from Kevin. Kids reply with what stuck. Keeps the book alive between Tuesdays. Builds the relationship that makes them want to come back.

🎯

By September, ready

Your kid walks into school the first week with the summer reading actually done, in their own words, in their own brain. That single fact resets the year.

Dates Offered

TuesdaysJune 16, 23, 30 • July 7, 14, 21, 28 • August 4, 11, 18, 25 • 11 sessions offered

Time

9:00 – 10:30 AMYounger group (grades 5–8)

10:45 – 12:15 PMOlder group (grades 9–12)

Where

Birmingham, MichiganSpecific location confirmed at enrollment

Group size

8 to 10 kids per cohortSmaller than school. On purpose.

Tuition

$400 base / 6 sessionsPick the 6 dates that fit your summer • add additional sessions at $60 each, paid upfront • sibling discount available

What kids bring

Their school's assigned summer readingPlus a notebook and pencil. That's it.

Only 16 total seats this summer • Two cohorts
Reserve a Summer Spot
Program B • Coming Next

The Reading Club. For the kid who falls back in love with reading along the way.

Some kids walk out of the Summer Reading Lab with their school book actually done. And they want more. They got back something they thought they'd lost: the muscle, the patience, the little jolt at the end of a chapter. We built a second program for that kid.

The Reading Club is smaller, slower, and free of school's required list. The group curates a slate of high-interest books, votes on the next one, and reads it together using the same approach. Less workshop, more book club. Launching late fall 2026.

Tell us you're interested → and you'll hear first when registration opens.

🧠The Brain Science Edge

Engineered around the brain. Not built on guesswork.

Most reading help assumes the kid just needs to focus harder. The actual neuroscience tells a different story. Six things drive deep attention, intrinsic motivation, and lasting retention. The Reading Lab is built around all six. The Lab is the application layer of three decades of research on how brains actually learn.

⚡ Research

Choice creates ownership

Self-determination theory shows that when students have real autonomy, intrinsic motivation rises and engagement deepens. Forty years of replicated findings across age groups, countries, and subjects.

▶ How the Lab does it

Kids choose how to respond to the book. Drawing, voice notes, acting it out, writing, building a map of the characters. Not the teacher's preferred format. Theirs.

⚡ Research

Flow state is where deep learning lives

Csikszentmihalyi's work on flow shows that students in flow states demonstrate 30 percent higher persistence and deeper learning. Flow happens when challenge and skill are matched and feedback is immediate.

▶ How the Lab does it

Kevin coaches one-on-one inside the session, calibrating difficulty in real time so each kid stays in the zone. Too easy, they check out. Too hard, they shut down. He's reading them the whole time.

⚡ Research

Rapport drives engagement more than curriculum

Meta-analyses consistently find that the strength of the teacher-student relationship is one of the largest single predictors of academic engagement. Bigger than method. Bigger than content.

▶ How the Lab does it

Twenty years of relationship-first coaching. Mid-week voice notes. No grades, no quizzes, no assignments. Kevin is not the gatekeeper. He is in the kid's corner.

⚡ Research

Humor activates the brain's reward system

Brain imaging shows humor lights up the same dopamine pathways as money and food. Kids who laugh in a session retain more, stress less, and stay open to new material.

▶ How the Lab does it

Kevin's coaching style is naturally funny, not performatively funny. He's a memoirist whose books read like comedy on the page. Kids leave the room having laughed at least once. Often more.

⚡ Research

Stories make information stick

Storytelling activates oxytocin (connection), cortisol (attention), and dopamine (reward) all at once. The brain remembers stories far longer than facts. This is why human cultures evolved around them.

▶ How the Lab does it

Kevin is a published novelist and memoirist. He speaks in stories. Every session has at least one. The book the kid is reading becomes another story to think with, not just decode.

⚡ Research

Movement keeps the brain in the reading

Today's kids show attention profiles across the entire generation that used to be rare. Studies on fidgeting, cycling, and gentle motion during cognitive tasks consistently show that movement keeps the brain regulated and engaged. Forcing kids to sit perfectly still actually makes focus harder, not easier.

▶ How the Lab does it

The room has stationary bikes, under-desk pedalers, wobble cushions, and standing options. Kids choose what helps them stay in the book. Movement is the rule, not the exception.

Kevin has a real gift for making learning fun. Twenty years of academic coaching has refined what feels intuitive into a method. Kids leave a session feeling they had fun while the data shows they were also working hard. That's not a contradiction. That's exactly what the research predicts when all six factors are running together.

The Reading Collapse

You felt it before the data confirmed it.

This is not nostalgia. This is the largest documented decline in adolescent reading in modern American history. It is not happening to kids in some other place. It is happening fast to the kids living in your house.

14%
of 13-year-olds in the US read for fun almost every day in 2023, down from 27% in 2012.
National Center for Education Statistics
40%
decline in daily reading for pleasure in the US over 20 years.
University of Florida + UCL, 2025
83%
of teachers say their students' reading stamina has dropped since 2019.
2024 national teacher survey
Lowest.
12th grade reading score on the National Assessment of Educational Progress in 2024. Ever recorded.
2024 NAEP, Nation's Report Card
What Makes This Different

Most reading help feels like school. This one doesn't.

Kids resist reading help for the same reason they resisted reading in third grade. The school-shape sneaks in even when adults try to make it fun. Comprehension prompts. Round-the-circle questions. The quiet ranking of who finished first. The Reading Lab is built in the opposite direction, on purpose.

Most reading help

  • Comprehension quizzes and "what was the theme" energy
  • Adult enforcing the school's reading plan
  • Grouping by reading level, which kills self-esteem
  • Discussion that has one right answer waiting at the end
  • If you didn't finish, you sit out
  • Nothing connecting one session to the next
  • Run by someone who reminds the kid of school

The Reading Lab

  • No quizzes, ever. Books are conversations, not tests.
  • The kid is the protagonist. Kevin is the coach.
  • Mixed ages and abilities. A community of readers, not a tier system.
  • Discussion that rewards weird associations and visual leaps
  • Read-aloud stretches, so the kid who hasn't read still belongs
  • A 60-second voice-note prompt mid-week to keep the book alive
  • Run by a coach, not a teacher. The opposite of the classroom.
Inside a Tuesday

What actually happens in the Lab.

Ninety minutes that look nothing like English class. Each kid is working through their own school's summer reading. The group meets in the same room, at the same hour, and Kevin runs the rhythm.

1

Open with what stuck

Each kid shares one thing that stayed in their head from this week's reading. The kid who read three pages has just as much to say as the kid who read fifty. No "did you finish" interrogation.

2

Read in the room

Real sustained reading happens inside the session. Some silent, some read-aloud passages where the book demands it. The kid who couldn't get through the chapter at home gets to be inside the book in real time.

3

Coach circulates

Kevin moves around the room one-on-one. Decoding hard passages. Getting the kid past the part where the book lost them. Answering questions a teacher would never get asked because the class is too big.

4

Discuss across books

Each kid shares where they are. Different books, but the conversation surfaces shared ideas: how a character changes, how a writer builds tension, why a chapter hits. Kids end up curious about each other's books too.

5

Respond your way

Kids choose how to react: drawing, voice memo, a one-line poem, a scene acted out, a map of where the characters are emotionally. Not every brain processes through writing.

6

Mid-week voice note

Friday morning, a 60-second prompt from Kevin. Not "did you do the homework." More like "what did the chapter make you think about this week?" That note keeps the book alive between Tuesdays.

Why Kevin

Twenty years with the kids who quit reading first.

Most people running a "reading help" program are well-meaning English teachers, librarians, or parent volunteers. None of that is Kevin's resume. Here is what he brings instead.

🎯

A coach, not a teacher

No grades. No quizzes. No assignments. Twenty years of being the adult who is in the kid's corner against the system, not the one enforcing it.

📚

Six books, including this one

Kevin published Cyber Junkie in 2010 and Get Off That Game Now right after. He documented the screen-attention collapse before most parents could see it. The reading crisis is the downstream of what he predicted.

✍️

A working writer

Disordered launched in 2025. My First Hundred Jobs arrives this spring. Kids feel the difference between someone who teaches a book and someone who builds one.

🏗️

Designed for the kid who needs it most

Two decades coaching ADHD, dyslexic, twice-exceptional, anxious, and gifted-but-checked-out kids. The session structure is built so the kid who was told they were lazy in third grade actually thrives. That design works for every kid.

🤝

The Birmingham network knows

Twenty years of academic coaching with families across Birmingham, Bloomfield Hills, and Troy. Word-of-mouth referrals fill cohorts before the page is even shared.

🌍

A movement, not a side hustle

The premise: kids who don't fit the mold are running on a different operating system. The Reading Lab sits inside a thesis about how those kids can still thrive in a world being rewritten by AI. Joining this room means joining the larger thing.

The AI Argument

The kind of mind AI cannot replace.

AI can summarize. It can pattern-match. It cannot tell you what stuck for you. The kids who can still sustain a 300-page novel, hold a complex narrative in working memory, and let a story change them are protected from a homogenization the rest of their generation is sliding into. This is not a literacy program. It is preparation for the world they are about to inherit.
The Reading Lab thesis
Limited to 16 total seats this summer

Save your kid a seat. Save the summer.

The first cohort fills from families who already know me. If summer reading is something you've been quietly worried about for a while, this is the room. Reach out and we'll talk.

Email Kevin Call 248-867-3591